Harbour
13. November 2019

Political Matters – Impact on Brand Value

Today, an article written by Maria Kristjansdottir, Attorney at Law, was published in the business section of Icelandic news paper Frettabladid.

Today, an article written by Maria Kristjansdottir, Attorney at Law, was published in the business section of Icelandic news paper Frettabladid. The article discusses the impact on brand value when brand owners take part in discussions on political and other social matters, in light of recent examples in Iceland and abroad.

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